Gap Adventures, one of TravAddict’s premium tour vendors recently announced the unveiling of a new name for the company, G Adventures. The new name will be official as of the 1st of October 2011. Founder of Gap Adventures Bruice Poon Tip was quoted in Travel Weekly as follows: ?Over 20 years ago, we set out on a journey to transform the way people think about travel. We discovered a niche – a gap, if you will – between mainstream travel operators and independent backpackers. In the intervening years, we worked hard to fill that gap, and in the process developed a new way to help people experience the world they really came to see ? the true, raw, honest and amazing world we all inhabit every day. We?ve become an industry leader by seeing ourselves less as a travel company and more as a life-altering experience company. That?s who we are.’ This new branding is likely to bring some exciting changes to the company, so stay tuned!